Charity Golf Tournament & Baseball Game Websites
As part of the Advanced Sports Marketing course at California State University, San Bernardino (CSUSB), students coordinate two major community events each year: The Spring Classic Golf Tournament and CSUSB Night at the Inland Empire 66ers of San Bernardino. These events provide hands-on experience in marketing, operations, finance, sales, and sponsorship management. All proceeds benefit the CSUSB marketing scholarship fund.
In Spring 2025, I served as Marketing Team Lead, overseeing the creation of two public-facing websites—one for each event. My responsibilities included:
Researching website design best practices to ensure clear and effective communication of event details
Establishing a cohesive brand blueprint, incorporating CSUSB’s official hex colors and typography to strengthen brand association with the university
Collaborating with experienced graphic designers to gather feedback and refine layouts, content, and event information for optimal user experience
Through this project, I gained hands-on experience in applying brand identity consistently across digital platforms, designing user-friendly websites, and managing multiple deliverables under tight timelines. I learned how to collaborate effectively with creative professionals, incorporate feedback to improve designs, and align digital assets with broader event marketing strategies to enhance visibility and audience engagement.